Photokina's Passage 4/5 featured an especially large project that gave visitors a view of a world in and of itself. "The world's largest photo globe" had a diameter of six meters and transfixed visitors from around the world as it "floated" above them. The globe was the result of a joint project carried out by the Photographic Industry Association and its members Adobe Systems, CeWe Color, Epson, Fujifilm Imaging Germany, Hama, Kaiser Fototechnik, Kodak, Lowepro, Nikon, Olympus, Panasonic, Samsung, Felix Schoeller, Sigma, and Sihl, as well as Prophoto GmbH and Koelnmesse.